About Us

We Started It All!

In early May of 1940, a small group of North Carolina Harley-Davidson Dealers decided they needed a way to give their customers something back and to thank them for their business. They put together an association called The Piedmont Harley-Davidson Dealers Association. At the time South Carolina dealers joined the association, the name became The Carolina Harley-Davidson Dealers Association.

The Piedmont Harley-Davidson Dealers Association first event was a ride to Ocean Drive in Myrtle Beach, South Carolina. The event featured a drag race on the beach, a ½ mile dirt track race at what is now Myrtle Beach Speedway, a parade, Bike Show, Bike Games and a weenie roast.

As the dealers association grew and motorcycles became more popular, the association moved the spring rally from time to time to better accommodate our needs for a successful rally. It has been held in Cherry Grove, Jacksonville and Wilmington in North Carolina and then in Myrtle Beach, South Carolina. In 2009, the spring rally moved to New Bern North Carolina.

The Carolina Harley-Davidson Dealers Association also added a fall rally in motorcycle friendly Maggie Valley, North Carolina where rally attendees can ride the Blue Ridge Parkway and some of the most beautiful mountain roads in the country.

Our rallies are attended by riders from all over the U.S. where they enjoy rally entertainments, meet up with old friends and make new friends, discover new roads to ride and take home cherished new memories.

We invite you to visit this site often as rally information is updated with the latest information and suggested lodging information. Our rallies feature motorcycle stunt teams, live entertainment, bike shows, bike games, vendors and more.